Rebranding BBC News

BBC News is about to go through a rebranding process, as reported in The Times and the Sunday Times, twice in the Guardian and twice in the Telegraph. Strangely enough, I haven’t found any mentions of it in tabloid newspapers, normally the heaviest critics of any money the BBC spends.

News 24 is to become “BBC News Channel”, and World TV will become “BBC World News”.

There’s also a new graphics package, which allegedly cost GBP 0.5m – quick maths says that you could employ 17 London-based journalists for a year on that money…

The regional TV news opt-outs are also being refreshed in order to make BBC news – as an entire brand – stronger and more consistent. Here are two still-frames which appear in the same opening sequence for the regional programme South Today:

Spotted it? Doesn’t Milton Keynes come under the Look East local region, not South Today?

The rebranding of News 24 to the BBC News Channel starts from the end of the 10 O’Clock News on Wednesday, 16th April, followed by a complete rebrand of all BBC News outlets – including regional TV – on the 21st.

Posted: Tuesday, April 15th, 2008 8:59 am | Category: Old Blog Posts

8 Responses

Sven Latham - April 15th, 2008 at 10:11 am:

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Don’t follow. The two images you’re showing are Brighton Pier and Spinnaker Tower (Portsmouth), both within the South Today area. I didn’t see either on the Look East trailer, so I’m not sure what you mean?

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Stuart Pinfold - April 15th, 2008 at 10:17 am:

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Sven, look harder at the first image (click it to make it bigger)

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Sven Latham - April 15th, 2008 at 10:26 am:

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Ah yes, thanks – I was concentrating on the thumbnails :)

That reminds me of a minute faux pas on the BBC regional titling about eight years ago when the names of the towns/cities appeared with the letters ‘rotated’, before settling on the place name (e.g. OUTHPORTSM; HPORTSMOUT; PORTSMOUTH).

A broadcast engineer I worked with managed to get a screen capture of Scunthorpe in an unfortunate arrangement.

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Martin - April 15th, 2008 at 11:40 am:

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There’s a Reporting Scotland sting – still in use, I believe – which is full of placenames from Northern Ireland.

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Ben - April 15th, 2008 at 6:53 pm:

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Lovely

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Anonymous - April 15th, 2008 at 8:56 pm:

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BBC Radio Lancashire used to have Clitheroe on the edge of their logo for quite a few years, how they never noticed is beyond me.

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NateWilson - April 16th, 2008 at 3:34 pm:

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Milton Keynes comes under South Today in the Oxford opt out, though surely Oxford should get separate titles from “Southampton”??

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Anonymous - April 18th, 2008 at 1:23 pm:

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“BBC Radio Lancashire used to have Clitheroe…”
Perhaps because Clitheroe is in Lancashire and has been since the twelfth century?

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